Unlock Flawless Makeup That Won’t Budge with e.l.f. Power Grip Primer



Tired of your makeup sliding off halfway through the day? We have the perfect solution – introduce your skin to e.l.f. Power Grip Primer for makeup that just won’t quit.

Formulated with an innovative gel-based formula, this primer has an unrivaled ability to keep your makeup in place for up to 24 hours. The light gel texture glides onto skin, filling in pores and smoothing over fine lines and imperfections for a flawless, airbrushed finish.

But Power Grip Primer doesn’t just prep skin for perfect makeup application – it also provides intense hydration thanks to skin-loving ingredients like Hyaluronic Acid, Aloe, and Vitamin E. Your complexion will drink up this nourishing primer, leaving skin soft, supple, and ready for makeup.

One of the biggest complaints we hear is how foundation, concealer, eyeshadow and more ends up slipping and sliding into creases and fine lines later in the day. No matter how perfectly you apply your makeup, the natural movement of your face means products eventually shift.

Power Grip Primer is specially designed to grip onto makeup for long-lasting wear. Just apply after skincare and allow to settle before makeup application. The primer will form an invisible barrier that keeps every makeup layer firmly in place.

Even on hot, humid days when most primers fail, Power Grip stands strong. Sweat, oil, and humidity are no match for this primer’s holding power. And at the end of a long day, your makeup will look just as perfect as when you first applied it.

Benefits of Power Grip Primer

Smoothes Skin – Blurs imperfections like pores and fine lines for flawless makeup application

Hydrates Skin – Essential hydrators like Hyaluronic Acid and Aloe Vera prevent dryness

Grips Makeup – Innovative gel formula prevents makeup sliding and transfer

Long-Lasting – Keeps your makeup in place for up to 24 hours

For All Skin Types – Suitable for normal, dry, oily and combination skin

Non-Comedogenic – Won’t clog pores or cause breakouts

How to Use

Power Grip Primer couldn’t be easier to use! Just follow these simple steps:

Step 1: Apply Power Grip Primer evenly all over clean, dry skin. Use a small amount and pat gently with fingertips to ensure even application.

Step 2: Allow the primer to settle for 30 seconds before applying foundation, concealer, or any other complexion makeup.

Step 3: Apply your makeup products as normal on top of the primer. The primer will keep them locked into place all day!

We recommend using Power Grip Primer before makeup application both morning and night. Apply once in the AM to prep skin and again before touchups or night makeup. Use daily for optimized results.

While Power Grip Primer delivers amazing holding power, it’s also gentle enough for daily use on all skin types. The non-comedogenic formula won’t clog pores or cause irritation. Even sensitive skin can benefit from this skin-smoothing primer.

Give your makeup the grip it needs to go the distance with e.l.f. Power Grip Primer!

Key Ingredients

Hyaluronic Acid – Draws and retains moisture in the skin for smooth hydration and a plump effect

Aloe Vera – Soothes and nourishes skin while providing a boost of hydration

Vitamin E – Provides antioxidant benefits to hydrate and protect skin

Silica – Fills in pores and blurs away imperfections for flawless makeup application

The e.l.f. Difference

At e.l.f. Cosmetics, we believe high-quality beauty products should be accessible to all. That’s why all our products are made from premium ingredients at prices that won’t break the bank.

Power Grip Primer is free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. 100% vegan and cruelty-free.

Give your skin the hydrating prep it deserves and your makeup the grip it needs with e.l.f. Power Grip Primer today!


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