e.l.f. Power Grip Primer Infused with Niacinamide for Smoother, Brighter Skin



Get ready to fall in love with your skin all over again! e.l.f. has taken their viral, sticky gripping primer and infused it with 4% niacinamide for a product that creates the perfect base for long-lasting makeup AND treats your skin.

Niacinamide is a powerhouse skincare ingredient that evens tone, smooths texture, minimizes pores, and leaves skin looking visibly brighter. By combining niacinamide with their iconic primer, e.l.f. has created a 2-in-1 product that primes skin for flawless makeup application while delivering real skincare benefits.

This gel-based primer glides onto skin leaving a tacky finish that grips makeup in place. The unique texture fills in lines and blurs imperfections to create a smooth, flawless canvas for your foundation and concealer. Unlike silicone-based primers that can pill up and emphasize dryness, this hydrating formula contains glycerin to moisturize skin for a dewy, radiant finish.

The lightweight gel melts into skin on application, perfect for those with oily skin or those who don’t like the feel of thicker, cream primers. It mattifies shine while still providing hydration, controlling oils for up to 12 hours. The formula is ideal for all skin tones, going on completely clear without leaving behind any white cast.

After cleansing and moisturizing, apply a thin layer of the Power Grip Primer evenly onto skin. Pat the product in with fingertips until it becomes slightly tacky to the touch. Allow it to set for 30 seconds before applying foundation. The primer will grip makeup in place preventing fading, creasing, and transfer.

This multitasking primer is infused with niacinamide, zinc, and vitamin E for both short term and long term skincare benefits.

Niacinamide is a form of vitamin B3 that dilates blood vessels for improved circulation and evens skin tone. It minimizes the look of pores, smoothes texture, and strengthens the skin barrier to boost hydration.

Zinc is a mineral that helps control excess oil production, calm inflammation, and protect against environmental damage.

Vitamin E is an antioxidant that neutralizes free radicals and prevents premature aging.

With continued use, you’ll notice smoother, brighter, more even toned skin with smaller looking pores. Skin will look and feel healthier and more radiant. The primer creates the perfect base for flawless makeup application while delivering real skincare results.

This primer is vegan, cruelty-free, fragrance-free, and dermatologist tested. It is free of parabens, phthalates, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Experience the power of priming and treat your skin at the same time with this 2-in-1 product. Get ready for brighter, more even toned skin and long-lasting makeup with the new e.l.f. Power Grip Primer infused with niacinamide. Your skin will thank you!


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