e.l.f. Lift & Curl Mascara – Maximum Lash Lift Without The Curler



Get ready to say goodbye to your lash curler! e.l.f.’s Lift & Curl Mascara gives you maximum curl and unbelievable lift for your most eye-opening, wide-awake lashes yet. The innovative dual-sided brush is specially designed to coat, separate, lift and curl each lash from base to tip. The shorter bristles load formula while the longer bristles expertly separate and lift. The result? Fanned out, lifted lashes that will make your eyes appear wide-awake and vibrant.

This top-rated mascara’s long-lasting, smudge- and flake-resistant formula locks your curl in place from day to night. No need for touch ups! The rich, velvety formula glides on smoothly and dries quickly without clumps or smudges. It’s also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.


  • Curls lashes from base to tip for wide-awake, lifted eyes
  • Coats and separates each lash for maximum definition
  • Locks curl in place – no need for touch ups!
  • Ophthalmologist tested and safe for sensitive eyes
  • Cruelty-free and vegan

How to Use:

Start by curling your lashes with an eyelash curler if desired – but not necessary! Wiggle the Lift & Curl Mascara wand back and forth at the base of your lashes. Slowly sweep upwards to catch each lash and build desired volume. For extra curl and definition, rotate the wand as you apply.

To amplify volume even more, apply two coats. Make sure to let the first coat dry before applying the second. This helps prevent clumping. Adding multiple, thin layers creates a naturally bold look.

For gorgeous lower lashes, gently sweep the flat side of the brush across your lower lash line. This defines each lash for a wide-eyed look.

The Perfect Tool for Perfect Lashes

This mascara’s uniquely designed dual-sided brush is the secret weapon behind the incredible curl, lift and separation it delivers. The shorter bristles on one side hold onto the rich, smudge-free formula. They load each lash with intense pigment and volume.

The longer bristles on the other side expertly comb through each lash to lift, separate and extend. The brush’s curved shape also allows you to get incredibly close to the lash line, locking in mega curl right from the base.

The result is separated, defined lashes that are lifted and curled to the max!

Go Cruelty-Free

e.l.f. is committed to providing you with premium cosmetics made with skin-loving ingredients…and zero harsh chemicals. Their products are never tested on animals and are completely cruelty-free.

With the Lift & Curl Mascara, you can achieve gorgeous, eye-opening lashes while feeling good about your purchase. It’s part of e.l.f.’s initiative to make the best in beauty accessible for all.

Experience extreme curl, length and lift with this top-rated mascara. Your wide-awake eyes will thank you! Add it to your cart today for your most lifted lashes yet.


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