Our Story

At Soko Glam, our passion for skincare began over a decade ago when our founder, Charlotte, first discovered the wonders of Korean skincare. As an avid world traveler and beauty enthusiast, Charlotte frequently visited South Korea and was amazed by the innovative skincare products and intricate multi-step routines thatKorean women religiously followed for glowing, youthful-looking skin.

However, back home in the States, few people were aware of the immense potential of Korean skincare. Determined to share her discoveries, Charlotte launched Soko Glam in 2012 as a curated online shop specializing in effective, high-quality Korean skincare brands that were difficult to find elsewhere.

Bringing K-Beauty to the Masses

In Korean skincare, gentle yet effective ingredients, advanced formulations and technology, and a disciplined regimen are key for dramatic and lasting results. At Soko Glam, our goal is to bridge the gap between Korea’s latest skincare innovations and the American consumer. We carefully evaluate hundreds of products and handpick only those that deliver real, visible effects while meeting our high safety standards.

Our catalog features bestselling products from trending Korean brands across various skincare steps and skin concerns, from cleansers and essences to moisturizers, masks, exfoliators and more. We offer complete lines from popular labels along with trial and travel sizes, so you can experiment risk-free until you discover your ideal routine.

To remove the guesswork, we have sorted and bundled products into curated K-beauty skin type collections and regimens for glowing glass skin, balanced moisture and radiance, reduced acne and pores, fade dark spots and hyperpigmentation, increase elasticity and firmness, and treat other issues. Our blog also offers tips and education directly from our resident experts.

At Soko Glam, we want to spread our excitement for K-beauty and make incorporating Korean skincare into your lifestyle fun, easy and accessible.

Our Standards: The Soko Glam Seal of Approval

With the soaring popularity of Korean skincare, more and more brands are entering the market making lofty claims and questionable formulations.

At Soko Glam, we believe skincare should work safely and responsibly in harmony with skin. Every product eligible to receive our Soko Glam Seal of Approval must meet rigorous criteria:

Clean Ingredients

We analyze formulas to minimize irritants and avoid harmful additives like parabens, sulfates, phthalates, formaldehyde donors, mineral oil, alcohol, and fragrances whenever possible. We champion brands conscious about sourcing safe, skin-nourishing botanical ingredients.

Effectiveness

Formulas must demonstrate proven ability to address targeted skincare concerns through clinical trials, consumer studies, or our first-hand testing. We confirm brightening products reduce hyperpigmentation, anti-aging creams increase elasticity, acne fighters lower breakouts, etc. Potency matters, but not at the expense of safety.

Thoughtful Innovation

Cutting-edge Korean skincare prioritizes advanced yet gentle sciences like biotechnology, botanical stem cells, peptides, enzymes and fermented actives for healthy, functioning skin. We feature pioneering formulas optimized for absorption and performance.

Sustainability & Ethics

We believe corporate sustainability and ethical business practices are intrinsic to quality skincare. Our brands value ingredient transparency, eco-friendly manufacturing, recycled packaging, and avoidance of animal testing during development whenever feasible.

We’re proud to say every product carrying our Seal upholds this commitment to care for your skin and our planet.

Our Team of Experts

Our close-knit team includes skincare fanatics, ingredient analysts, Korean natives and translators, product testers, writers, and educators united by one motto: Glow Good.

We combine our collective knowledge, industry connections and hands-on research to provide you with the most trustworthy Korean skincare sourcing, breakdowns, how-tos and recommendations.

CHARLOTTE CHO

Co-Founder and Chief Executive Officer

Our founder Charlotte has been devoted to achieving flawless skin for over 15 years. She constantly travels to South Korea to uncover the latest innovations and test products firsthand. Her discoveries and no-nonsense skincare advice have been featured by The Today Show, NBC Nightly News, ELLE, Harper’s Bazaar, Marie Claire, Essence, Glamour and more.

SARAH YUN

Director of Content

Our content director Sarah has 10+ years navigating the Korean skincare world. She translates product claims directly from Korean and analyzes ingredients lists against safety standards. Her unbiased evaluations cut through the hype so you know what’s really effective. Sarah also creates our K-beauty education guides and skincare routine recommendations.

LIAH YOO

Brand Consultant

renown YouTube influencer with 1 million+ subscribers. We frequently collaborate with Liah to bring you insider industry news, celebrity trends from Korea, product tutorials, skincare advice and interviews with the masterminds behind the latest brands.

MANDY KIM

PR Manager

Our public relations manager Mandy pitches our favorite K-beauty finds to top media outlets. Her close ties with numerous print magazines, digital publishers, TV shows and influencers helps bring buzzworthy Korean skincare into the mainstream. Mandy also negotiates partnerships to bring Soko Glam fans exciting promotions and exclusives.

MICHELLE ROBINSON

Graphic Designer & Photographer

Our artist Michelle creatively captures the essence of K-Beauty through playful, feminine and vibrant visuals across our website, social channels and branded assets. She also photographs flatlays for new product launches and curates visiting influencers. Michelle has a knack for conveying Soko Glam’s warmth and wisdom within everywhimsical, yet educational design.

With our team’s guidance, fall in love with yourskin and explore the wonders of Korean skincare!

Our Promise to You

At Soko Glam, our dedication extends beyond simply supplying products. We want to spread our passion for the transformative power of Korean skincare and its meditative, self-care experience. We aim to inspire confident, glowing skin by making the routine enjoyable and approachable for all backgrounds through comprehensive education, tips and individualized recommendations.

We vow to lead by example upholding ethical values, open communication, environmental responsibility and commitment to our community in all that we do. We promise to:

Curation Over Quantity

We will always hand select each product available based on merit, not respond to pressure from brands or trends. You can trust our endorsement comes from genuine belief in the formula’s proven safety and efficacy.

Transparency & Honesty

We pledge to truthfully convey our unfiltered perspectives. We will never exaggerate claims or hide undesirable ingredients. You can rely on our research and guidance.

Making K-Beauty Accessible

While potent, Korean skincare need not feel out of reach, intimidating or exclusive. We strive to demystify routines, explain unfamiliar ingredients, debunk myths and customize guidance so incorporating K-Beauty feels welcoming to all.

Fostering Community

We celebrate skincare as self-care and want our shop to providea supportive, judgment-free zone for skincare enthusiasts united by our desire for healthy, radiant skin. We promise to nurture this community through open dialogue and spreading positivity.

We intend to enrich lives through Korean skincare’s transformative effects and the sense of empowerment that comes from investing in self care. We promise to uphold our principles and earn your trust. Please hold us accountable as we grow together.

Glow good!

Charlotte & the Soko Glam Team